• This Event was held 7 months ago
  • CITMA/CIPA Lecture - Leeds 'Argos v Argos – blurred lines clarified in the battle for clicks and the online space'

  • 30/03/2017 17:00

  • 30/03/2017 18:00

  • Bond Dickinson
    1 Whitehall Riverside
    Leeds, LS1 4BN

  • CITMA

  • Speakers: Liz Ward and Matthew Lingard of Virtuoso Legal 

    Argos UK, the high street retailer, lost a key trade mark battle in the context of Google AdSense advertising against a US software provider. The debate centred around the domain name Argos.com. In dismissing Argos Uk’s infringement claim, the Deputy Judge held that they had consented to the ads appearing. In addition it was held that the website itself was not targeted at the average UK consumer.  This judgment provides new guidance on the use of online advertising, in particular the implications of deploying the Google AdSense system. Virtuoso Legal acted for the successful defendant, Argos Systems Inc.

    In this talk, principal of Virtuoso Legal, Liz Ward and solicitor Matthew Lingard will take you on a whistle stop tour through the key parts of the judgment and will highlight new guidance that the Judge has provided on previously unexplored areas. In particular Liz will be discussing the issues of targeting and consent.

    Programme

    4.30pm–5pm: Registration & light refreshments
    5pm-6pm: Presentation
    6pm-7pm: Networking drinks 

    CPD

    • IPReg - 1 Hours
    • SRA - 1 Hours (Ref: WP/ITMA)
    • BSB - 1 Hours (Ref: 1494)

    Fees 

    Free for CITMA and CIPA members
    Non members: £40

    Registration

    Please register via the 'Book & Pay' option. If you're not a CITMA member and don't have a CITMA account, at the 'Login' screen, simply select 'Register'. At the next screen, select the category 'Signed up' and complete your details in order to create an account.

    • Payment is online via debit or credit card only; proforma invoices are not available.
    • One booking per person.
    • Full terms and conditions apply.
    • Closing Date: 9am, Wednesday 29th March 2017.

    If you are a CIPA member please email marzia@citma.org.uk to register your place.

    Handouts

    In-line with CITMA’s Environmental Policy, speaker handouts/presentations will be sent to all registered delegates via a link to the CITMA website 48 hours after the CITMA event.   
    Handouts will not be distributed in printed form at the event.

  • £40 (VAT exempt)

  • CITMA

  • marzia@itma.org.uk

  • Marzia Sguazzin

  • 02071016090

  • Marzia Sguazzin