Join LES B&I as they host their seminar: "Challenges and Opportunities in Protecting a Global Brand"
Speaker: Lia Young, Caterpillar UK
Have you ever wondered about the opportunities and challenges arising in protecting a major global brand? Caterpillar ® is a major US based diversified company with 2017 revenues in excess of $45 billion.
With a large licensee division and significant IP portfolio, join LES for a talk about the Cat ® brand and how the in house trademark team support the protection of a brand valued at $5 billion by Interbrand ®.
All information may be seen here