Beyond trade marks: a global perspective

This year, we’re expanding our outlook by inviting speakers from around the world to share their expertise with you.

Not only will you hear the latest global updates on pharmaceuticals, advertising, case law and more, but you will have the chance to learn from speakers from the Americas, Asia, Europe and beyond.

We're also offering you a once in a lifetime chance, to network with IP professionals from around the globe at the iconic Houses of Parliament. Enjoy an exclusive tour of the parliamentary estate and a three-course dinner in the Members’ Dining Room.

Your ticket includes:

  • Welcome drinks reception
  • Gala Dinner at the Houses of Parliament
  • Tour of the Houses of Parliament (first 150 booked delegates)
  • Two days of talks and lively discussion on global IP

Don’t miss our most international event yet!

What to expect

Wednesday 18th March, 6pm - 8pm, welcome drinks reception

Join us at the recently refurbished Brassiere Blanc, Southbank

Enjoy a welcome evening of drinks and canapés, plus, a chance to network with delegates from all over the world.

See venues for more information.

Thursday 19th March, 9am - 5:15pm, day one

Tune in for a day of learning, discussion and networking. We will hear from our impressive speakers, including our keynote speaker The Right Honourable Lord Smith of Finsbury, who will start the conference off Thursday morning.

There will be refreshments provided throughout the day, as well as a lunch so you can network and speak to our exhibitors. 

Enjoy discussions, panels, presentations and the chance to ask our experts questions about their presentations.

Thursday 19th March, 6:30pm, Gala Dinner and drinks

Enjoy a once in a lifetime opportunity at the Houses of Parliament.

We begin the evening with a drinks reception. This is an excellent chance to grow your profile and meet delegates from around the world.

Before dinner enjoy an exclusive tour of the parliamentary estate; including the House of Commons, Westminster Hall, the Prince's Chamber and more.

We are limited to 150 places on the tour – these will be allocated to the first 150 delegates who book. Please specify if you would not like to be included on the tour when you book. 

Following the drinks reception and tours, we will relocate to the Members’ Dining Room for dinner. Dinner will include a three-course meal with drinks.

Friday 20th March, 9:30am - 2pm, day two

Join us at 9:30am for the last day of our Spring Conference.

Our Asia panel will update us on the latest IP news around the continent, followed by discussion on diversity and inclusion.

By 2pm we expect all to have gained a global perspective and to have expanded their knowledge.

We look forward to welcoming you to our Spring Conference 2020

Meet the speakers

Keynote speaker 
Rt Hon Lord Smith of Finsbury (Chris Smith), IPReg

Chris began his political career as a Labour Councillor, becoming MP for Islington South and Finsbury in 1983. When Labour came to power in 1997 he became Secretary of State for Culture, Media and Sport, and Chairman of the Millennium Commission.

Over four years as Secretary of State he restored free admission to national museums and galleries, established NESTA, the Film Council, Creative Partnerships for schools, and the Foundation for Youth Music, expanded funding for the arts and sport, championed the creative industries for the first time in Government, and began the switchover process for digital television.

Chris returned to the back benches in 2001, playing a leading role in opposing the Iraq war, standing down from the Commons in 2005. Immediately afterwards he was made a life peer, taking his seat in the House of Lords in July 2005.  Chris currently sits on the crossbenches as an independent Peer.

Currently the Chairman of the Intellectual Property Regulation Board, Chris is also the Master of Pembroke College Cambridge.

Kate Swaine, Gowling WLG

Talk: So you know there is a business case for diversity, what now?

Kate Swaine

Kate leads the UK brands and design team at Gowling WLG. Kate acts for numerous household names in the management and enforcement of their domestic and global portfolios, coordinating work in over 50 countries. Kate’s expertise has been recognised in Acritas Stars database and she has been named as an IP Star by Managing Intellectual Property for her trade mark expertise over successive years. Kate is recognised in the Expert’s Guide: Women in Business Law 2019 and continually noted as one of the World Trade Mark Review's top 1000 trade mark professionals in enforcement and litigation, and prosecution and strategy.

Kate is on the INTA IP Emerging Issues committee and is chair of Marques' IP Emerging Issues team. Kate is an active participant in the CITMA/CIPA IP Pro Bono initiative and leads Gowling WLG's Gender Diversity network, Thrive.

Catherine Zheng, China IP Practice

Talk: China trade mark update.

Catherine Zheng

Catherine is a Partner in the China IP Practice.  Catherine specialises in China intellectual property protection strategy and contentious matters. A native Chinese speaker from Shanghai, Catherine studied law at Fudan University and then Chemistry and Law in Canada, qualified in Canada, New York and Hong Kong, and is also a member of the New York Bar.  

She has 20 years experience in all aspects of complex intellectual property litigation and enforcement work in China. She has successfully represented a large number of local and international companies in trade mark protection and enforcement, commercial IP, trade mark and patent litigation at all levels of the PRC courts and actions before the different levels of administrative bodies.  In particular, Catherine advises on complex litigation matters and has won high profile litigation cases in the Higher People’s Court of Guangdong Province and the Supreme Court of China.

Liam Hynes, UK Intellectual Property Office (UK IPO)

Talk: Delivering value overseas: the role and impact of IP attachés.

Liam Hynes

Liam is currently the Deputy Director for International Policy at the UK Intellectual Property Office (IPO). His role involves coordinating the IPO’s work with overseas partners and at international institutions such as the World Intellectual Property Organisation.

Liam joined the Intellectual Property Office in 2016 as Head of Innovation Policy, focussing on IP and research commercialisation. In previous roles, Liam worked for the Department for International Development, then going on to international trade policy at the Department for Environment, Food and Rural Affairs.

Iris Quadrio, Marval O'Farrell & Mairal 

Iris V. Quadrio

Iris V. Quadrio is a partner and head of the Trademark Department of Marval, O’Farrell & Mairal in Buenos Aires, Argentina. She specialises in IP law with extensive experience in trademark, trade dress issues and copyright, including IP rights clearance, registration and management of IP portfolios and trademark opposition and cancellation proceedings.

Iris is a member of the Buenos Aires Bar Association, CITMA, PTMG, ECTA, APRAM, ASIPI and FICPI. Iris is also a former member of the Board of Directors of the International Trademark Association (INTA), where she currently forms part of the Programming Executive Council and of the Non-Traditional Marks Committee.

Susan Keri, Bereskin & Paee LLP

Talk:The new Canadian trade marks act at nine months gestation

Susan Keri

Susan J. Keri is a barrister, solicitor, registered trademark agent and partner with Bereskin & Parr LLP. Susan’s practice extends to all areas of trademark law, including clearance and opinion work, prosecution, opposition, cancellation proceedings, domain name issues, licensing, commercial transactions involving trademark assets, and assisting with the acquisition and maintenance of international trademark portfolios.

Most of Susan's practice relates to the protection and management of large trademark portfolios for multi-national corporations in all industry sectors, with particular expertise in the pharmaceutical field.

Stuart Helmer, CMS

Talk: ASA update: gender stereotypes, influencers and misleading advertising.

Stuart Helmer

Stuart Helmer is of Counsel in the IP team at CMS. His practice focuses on advertising and marketing, brand protection and consumer transactions. Stuart has a particular focus on the consumer products, life sciences and TMC sectors.

Stuart has extensive experience of acting for brand owners in making or responding to ASA complaints, and in comparative advertising disputes. 

Cristina Guerra, Guerra IP 

Cristina Guerra

Cristina is a highly experienced IP attorney having worked on matters ranging the full IP landscape.

More recently though she has more concentrated her time in two specialist areas which has added yet another specialty practice to the firm. The two specialties are geographical indications, not just in Brazil, but in GI litigation across the region. And, managing trademark portfolios of large multinationals across the whole Latin America region.

Tapio Blanc, Roche

Talk: The mousetrap buy in the net...some markets are grey!

Tapio Blanc

Tapio Blanc is Head of the Global Trade Marks Function of Roche in Basel, Switzerland. He is a Swiss Lawyer graduated from the University of Basel. Before joining Roche, he worked in a law firm, at the Courts and in the Administration of Basel-City.

Tapio is PTMG Committee Member, MARQUES Council and INTA Member. Back in the days he was the opening act with his Britpop group for bands like the charlatans or teenage fan club but due to lack of chart success he decided to become a trade mark lawyer.

Charlotte Blythe, Hogarth Chambers

Talk: Trade marks - A UK case law update

Charlotte Blythe

Charlotte is a specialist soft IP practitioner at Hogarth Chambers. Charlotte has a strong presence in the UK Trade Marks Registry: she had the highest number of attendances by Counsel in 2017, 2018 and 2019. Charlotte also regularly appears in IPEC, the High Court and the Court of Appeal.

Most recently Charlotte was junior counsel for the defendant in Bentley Ltd v Bentley Motors Ltd  and was sole counsel for the successful respondent in Aiwa Co Ltd v Aiwa Corporation.

Charlotte also teaches Trade Mark Attorneys at Nottingham Law School.

Laura Collada, Dumont Bergman Bider & Co

Laura Collada

Laura Collada has been the managing partner of Dumont Bergman Bider & Co SC since 2008. Her practice covers the complete lifecycle of IP rights, from consultancy to application, and from enforcement to dispute resolution.

Laura graduated with honours in law from the Instituto Tecnológico Autónomo de México (ITAM), and completed further specialties in IP, corporate, civil, constitutional and environmental law (with honours) at the Universidad Panamericana and a specialist course in contracts at ITAM.  She has taught copyright and IP law at different universities in Mexico City and the Mexican Republic.

Laura has written about IP for national newspapers and international IP magazines.

Susi Fish, Boult Wade Tennant LLP

Talk: So you know there is a business case for diversity, what now?

Kate Swaine

Susi is a Chartered Patent Attorney and European patent Attorney working predominately in the areas of Aerospace and Medical Devices.  Susi is also an active supporter of IP Inclusive, and serves as co-chair for the Women in IP focus committee.

Mark Caddle, Withers & Rogers LLP

Mark is experienced in global trade mark filing programmes, clearance searches and contentious matters. He routinely advises on and manages trade mark opposition and cancellation proceedings before the UK and European Intellectual Property Offices.

Mark assists clients in many sectors, including consumer electronics, food and drink, pharmaceuticals, financial services and internet gambling. As well as working with multinational companies, he has particular expertise in advising start-ups and SMEs how best to protect their intellectual property.

Mark is recognised as a “Rising Star” by Managing Intellectual Property in its guide to leading trade mark practitioners.

Jay Suh, SungAm Suh International Patent & Law Firm

Catherine Wolfe, Boult Wade Tennant LLP

Simon Chalkley, Wiggin LLP

Nick Phillips, Edwin Coe LLP

Rebecca O’Kelly, Bird & Bird LLP

Oscar Benito, GlaxoSmithKline Plc

Miguel Mendes, Boots

John Sommers, Stussy Inc

The venues

Wednesday, 18th March

Brasserie Blanc, Southbank 9 Belvedere Rd, Southbank, London SE1 8YP

To begin our Spring Conference, we welcome you to reconnect and expand your profile with our delegates from around the world at a stunning bar a minutes’ walk from the London Eye.

Join us for canapes and drinks in the deluxe private suite.

Click here for more information on the venue

Click here for a map

Nearest tube: Waterloo

Thursday 19th March and Friday 20th March

IET London, 2 Savoy Pl, London, WC2R 0BL

Join us at an historic and award-winning venue on the River Thames, which has recently undergone a £30 million refurbishment.

The beautifully located IET London: Savoy Place is easily accessible and close to many of the city’s most iconic landmarks.

Click here for more information on the venue

Click here for a map

Tube: Temple and Embankment

Thursday Evening, 19th March

The Houses of Parliament (Palace of Westminster), London SW1A 0AA

Our Gala Dinner will be held at The Houses of Parliament in the Members’ Dining Room.

Westminster Hall is the oldest building on the Parliamentary estate. What makes it such an astonishing building is not only its size, but its central role in British history.

© Henry Lawford

In and around the Hall, grew up the major institutions of the British state: Parliament, the law courts and various government offices. Closely involved in the life of the nation since the 11th century, a journey through the Hall's past is a journey through 900 fascinating years of British history.

The impressive Members’ Dining Room is adorned with beautiful flock wallpaper, wooden relief sculptures and fascinating paintings. The ornate Royal Coat of Arms sits proudly above the main entrance signifying the connection of the Monarchy to Parliament.

Click here for more information on the venue

Click here for a map

Tube: Westminster


Delegate place (includes drinks reception and Gala Dinner) * 


  • CITMA members - £720 (VAT exempt)
  • Non-members - £865 (VAT exempt)

Available until 4th February. 

Purchasing an earlybird ticket will save you £120

Students and in-house/industry delegates

  • CITMA members- £435 (VAT exempt)
  • Non-members - £450 (VAT exempt)

Wednesday drinks reception only (non-delegates)

  • CITMA members £55
  • Non-members £65

*If you do not wish to have an exclusive tour of the Houses of Parliament, please let us know when you make your booking. 

Travel and accommodation

IET London: Savoy Place is fully accessible by all major transport links in the capital. The nearest tube stations are Temple and Embankment.

We have put together a unique Hotel Map that shows deals available at nearby hotels.

If you require hotel accommodation during your stay with us, you are encouraged to secure your booking via Hotel Map as early as possible due to high demand in the area at this time of year.

You can choose which language you view the map in, change your arrival and departure dates, change the currency and change your room requirements.

Media partners

To apply to be a media partner for this year's conference please email us


Official programme

Our official programme will be released to ticket holders via email closer to the event. 

To note

  • Payment online via debit or credit card only; proforma invoices are not available.
  • Visa support letters can be requested as part of the booking process.
  • Full terms and conditions apply.
  • Last chance to book is 10th March 2020

If you have any questions, please get in touch.

We look forward to seeing you at our Spring Conference.