Autumn Conference - Birmingham 2017 programme
12th October 2017
Hyatt Regency, Birmingham
This event is now sold out, please contact email@example.com to be added to the waiting list.
|9am||Registration with light refreshments|
|10am||Introduction - Kate O'Rourke, CITMA President|
Taking on take downs: trade marks, trials, and insta-gains
Catherine will explore trade mark infringement on the internet and the various take down services available on social media, namely Facebook, Instagram, LinkedIn, YouTube, twitter, and Weibo.
Has anyone seen my brand?
Tea and coffee break
Social media and the law: tales, trends and template auto-responses
Whilst social media can provide a platform for widespread promotion of brands, it can also be very tricky to navigate. Monitoring social media has become a job in itself and so this talk aims to arm you with strategies that will hopefully increase your social media content “efficiency”.
EU’ can’t link to that? Will the UK listen to European decisions on copyright and linking in a Post-Brexit Future?
Nick's talk will analyse the effects that the trio of recent Court of Justice of the European Union decisions relating to the issue of communicating to the public (Filmspeler, GS Media and Pirate Bay) will have on the interpretation of this form of copyright infringement, in the context of social media. Nick will focus on how the three decisions interlink and whether they will open-up a new enforcement avenue for rights holder; granting them the ability to enforce their intellectual property rights directly against occasionally unwilling social media platforms, as well as primary infringers.
How social media has changed the way we create and market
Memes and IP
Vanja will be considering the law on the use of third parties photos and video online. She will look at whether businesses use user generated content to create their own advertising, looking at notorious and not so notorious examples from around the world, with a particular focus on Southeast Asia.
|3.35pm||Tea and coffee break|
Advertising and social media
Alex is a commercial IP partner that specialises particularly in advertising. He will give you a brief overview of the UK’s regulatory body, the ASA, and will describe to you how their remit extends specifically to social media. We will look at what exactly is possible to demand of competitors in their marketing communications online by means of their social media, and what you can do about it if they do not meet those demands.
Has social media made trade marks more valuable business assets?
With social media being used to promote products and being used by consumers as a research tool, how has this affected how brands are valued. With the movement of commerce away from the high street towards online, trade marks have moved to being tools to direct online traffic to purchasing sites. Has this led to trade marks being given greater priority at Board level?
|5.15pm||Summary and closing words|
|5.20pm||Drinks, canapés and networking|