Autumn Conference - Birmingham 2017 programme

12th October 2017

Hyatt Regency, Birmingham

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Time Title
9am Registration with light refreshments
10am Introduction - Kate O'Rourke, CITMA President
10.05am

Taking on take downs: trade marks, trials, and insta-gains
Catherine Wiseman, Barker Brettell

Catherine will explore trade mark infringement on the internet and the various take down services available on social media, namely Facebook, Instagram, LinkedIn, YouTube, twitter, and Weibo.
Looking at the pros and cons of social media (e.g. an easy and wide-ranging source of press versus misappropriation and counterfeit goods), the pitfalls and the processes available on each platform, you’ll hear about Catherine’s own strategy and learn practical tips to enable you to help your clients make the most of the tools out there.

10.40am

Has anyone seen my brand?
Helen Saunders, INCOPRO

Social media is a part of our day-to-day lives and enables anyone to publish content and interact online. Whilst the opportunity for brands is obvious, the problem is that others may be taking your intellectual property and using it in ways that go against your brand image. How do you know where and when this is happening? From the perspective of an internet monitoring company, Helen will cover the different types of social media, geographical and cultural variations in the way social media is used around the world and the way in which brands are exploited by those seeking to abuse or piggyback on your brand.

11.15am

Tea and coffee break

11.45am

Social media and the law: tales, trends and template auto-responses 
Azhar Sadique, Keltie LLP

Whilst social media can provide a platform for widespread promotion of brands, it can also be very tricky to navigate. Monitoring social media has become a job in itself and so this talk aims to arm you with strategies that will hopefully increase your social media content “efficiency”. 

Social media should also not be underestimated as a key for unlocking very useful infringement/counterfeit points and this talk will also look at various methods and examples of how social media can be used to fill in the missing links between infringing evidence. 

12.20pm

EU’ can’t link to that? Will the UK listen to European decisions on copyright and linking in a Post-Brexit Future?
Nick McDonald, Potter Clarkson

Nick's talk will analyse the effects that the trio of recent Court of Justice of the European Union decisions relating to the issue of communicating to the public (Filmspeler, GS Media and Pirate Bay) will have on the interpretation of this form of copyright infringement, in the context of social media. Nick will focus on how the three decisions interlink and whether they will open-up a new enforcement avenue for rights holder; granting them the ability to enforce their intellectual property rights directly against occasionally unwilling social media platforms, as well as primary infringers.

12.55pm Two-course lunch
2.25pm

How social media has changed the way we create and market
brands
Charlotte Robson, Yawn Creative

Charlotte will look at how brands use social media to communicate their message and product to consumers. Traditional methods of marketing are no longer enough, and businesses have had to quickly adapt in order to service the new ways we communicate and consume information.

3pm

Memes and IP
Vanja Kovacevic, Schmitt & Orlov

Vanja will be considering the law on the use of third parties photos and video online. She will look at whether businesses use user generated content to create their own advertising, looking at notorious and not so notorious examples from around the world, with a particular focus on Southeast Asia. 

3.35pm Tea and coffee break
4.05pm

Advertising and social media
Alex Watt, Browne Jacobson

4.40pm

Has social media made trade marks more valuable business assets? 
David Haigh, Brand Finance plc

With social media being used to promote products and being used by consumers as a research tool, how has this affected how brands are valued. With the movement of commerce away from the high street towards online, trade marks have moved to being tools to direct online traffic to purchasing sites. Has this led to trade marks being given greater priority at Board level?

5.15pm Summary and closing words
5.20pm Drinks, canapés and networking
7pm Close