Autumn Seminar 2016 programme

6 October 2016

Hyatt Regency, Birmingham

Time Title
9.30am Registration with light refreshments
10am Introduction - Kate O'Rourke, ITMA President
10.10am

Wearable technology
Alexandra Brodie, Gowling WLG

Wearable tech is evolving, no longer stuck on the wrist and measuring how far you've walked but becoming embedded in fabric and delivering new functionality as well as new aesthetics. This session will deliver a round-up of how we're wearing tech, the sector applications and consider the legal challenges presented by this further immersion of our lives in the connected world. 

11am

Domain names: rights protection mechanisms and other take-down remedies available to brand owners
Matthew Harris (chair), Waterfront Solicitors; Susan Payne, Valideus Ltd; and Victoria Baxter, King

In this session our panellists will explore the options available to those seeking to protect and enforce their trade marks against cybersquatters, and how brand owners prioritise these options. We will discuss the realities of enforcement via Uniform Domain Name Dispute Resolution Policy (UDRP), other dispute procedures such as those available for .uk and .eu names, and domain name litigation, sharing their insights on the best enforcement options.  We will also update you on the rights protection mechanisms which were introduced to address the heightened infringement threat caused by the New gTLD Program, why these are still relevant after 1000+ TLDs have delegated, and what changes could be on the cards as ICANN reviews the first round of new gTLD launches.  

12 pm Lunch
1.30pm Afternoon introduction - Tania Clark, ITMA First Vice-President
1.40pm

Brexit and the repercussions in the world of non-contentious IP
Patricia Collis, Bird & Bird LLP

As we all know, on 23 June 2016, the UK voted to leave the EU. The full implications of this so-called "Brexit" vote are unclear, and are likely to remain so for some time to come. However, the commercial world will not stand still during this time. This talk considers key affected areas of non-contentious IP, including licensing of EU-wide rights, and co-existence agreements relating to such rights. Potential issues resulting from the Brexit vote will be examined, and practical tips provided on steps that can be taken now.

2.30pm

Technology and graphical representation
Nathan Abraham, IPO

Changes to the EU Trade Mark Directive will soon provide businesses across Europe with opportunities to protect new and different forms of branding. The move away from conventional two-dimensional graphic representation towards the use of digital file formats will enable more sophisticated sounds, animations and shapes to be registered as trade marks. Meanwhile, the designs landscape is evolving to better accommodate graphical user interfaces, icons and other forms of electronic content. How much of a role will digital media play in the conception of new trade marks and designs? And how will registering authorities deal with such developments? Nathan will consider these and other questions in a presentation which explores the growing demand to protect trade marks and designs via digital media.  

3.15pm Tea and coffee break
3.45pm

3D printing and the implications for intellectual property
Beth Ferrill, Finnegan, Henderson, Farabow, Garrett & Dunner LLP

3D printing promises to change the face of manufacturing and its IP implications will be widespread.  After a brief introduction to the technology, this talk offers a discussion of what industries will be affected by 3D printing, the IP rights that should be considered when operating in the 3D printing space, the surprising importance of trade secrets, the effect on 3D printing on traditional manufacturing and the growing importance of licensing of design files for 3D printing. The talk will include some examples of how forward-thinking companies are approaching these problems and discuss possible future developments. 

4.30pm

Old law and New Technology: how the law of damages and remedies fit a 21st century market
Jonathan Moss, Hogarth Chambers

In the past 5 years the law of damages and remedies has developed considerably. This talk aims to address those changes and consider whether the law of damages and remedies can keep apace with the ever evolving state of technology, or whether the Courts need to become more reactive and flexible in their approach.

5.15pm Summary and closing words by Kate O'Rourke, ITMA President
5.30pm Drinks reception
7pm Close