Joanne is a Chartered Trade Mark Attorney and has extensive experience advising clients on all aspects of trade mark clearance, protection and enforcement across a wide range of industry sectors such as confectionery, television and movie entertainment, pharmaceuticals, financial services and photographic equipment. Joanne’s practice covers both non-contentious and contentious matters worldwide with particular focus on the latter, in particular, oppositions, enforcement and counterfeits. Joanne has particular expertise in the area of protecting single colour marks. Joanne also volunteers for CITMA's pro bono advice clinics, is a member of CITMA's EUIPO liaison working group and represents CITMA on the EUIPO's working group for Convergence Project (CP) 13 “TM applications made in bad faith” which started in Autumn 2021.