Whether or not we support the diversity agenda, we all have to make decisions in the course of our work. Sometimes they’re about legal and technical issues, sometimes about people, sometimes about the future of our business.

And we might think we’re making sound, well-considered decisions. But are we? – The way our brains process information means they have a nasty habit of taking shortcuts that can compromise our decision-making without us even being aware.

Join our Lead Executive Officer Andrea Brewster OBE to explore what those problems might be, and how knowing about them can make our decisions more:

  • Objective
    • (rather than being prey to assumptions based on our own experiences, or unduly influenced by what others around us say)
  • Accurate, consistent and justifiable
    • (not fooled by quickfire evaluations and “instinctive” responses)
  •  Comprehensive
    • (instead of overlooking important information or viewpoints)
  • Likely to be understood and supported
    • (because they take account of different perspectives, and show more empathy with people’s likely responses)
  • Strategic
    • (appropriately sensitive to their wider context)
  • Fair

Yes, this is about unconscious bias. But looked at from a different angle: one that underlines the need for all of us, in all roles and at all levels, to get to grips with it. Whether or not we support the diversity agenda.

This is a free event and will be delivered online with a recording available afterwards. There will be a chance to ask questions via the Zoom chat box, but please let us know in advance if there are issues you’d particularly like Andrea to cover.

Background reading

If you’re interested, you can find a recording of Andrea’s February 2020 webinar, on the basics about unconscious bias, here. She also chaired a September 2018 webinar on “Unconscious bias & the IP professional” (recording and report available here) and helped to collate our Unconscious Bias Toolkit, available here.


This webinar is open to all UK-based IP professionals, whatever your role or career level and whatever type of organisation you work in. Please sign up using the Eventbrite link above (top right). If you would prefer not to use Eventbrite, please contact [email protected] and we’ll be happy to help.


This event will be free, as are all of IP Inclusive's resources. This is important in order to keep IP Inclusive the right side of the paywall.


However, continuing to run IP Inclusive is expensive.

If you enjoy the event please consider contributing to the 2021-22 fundraising campaign. For individual ad hoc donations, the crowdfunding page is here.

For more information – including for corporate sponsors – visit the general fundraising page here.

Book now