Read insight into why trade marks are important to you. Expert analysis provided by our members.
We have an insatiable appetite for celebrity chef’s restaurants, recipes and cookware – we take a look at how, from Jamie to Nadiya, they protect and use their brands.
Lockdown has forced the hospitality industry to adapt and change overnight.
What packaging cues and looks can you protect with a trade mark? We show you how these help food and drink makers protect their brands.
Taste and smell are integral to food and drink manufacturers appealing to consumers’ senses – but can they be protected as trade marks?
How do Red Bull and Monster use their reputations to energise their IP portfolios? We share the lessons that can help businesses in the drinks sector thrive.
Distinctive bottle shapes and packaging can be protected as a trade mark, this can be valuable to food and drink manufacturers to help them to stand out, we explore the details.
Not just a tasty-sounding combination. Stilton and Cornish pasties cannot be used on just any cheese or pasty product. This is because they’re protected by geographical indications (GIs).
Your brand has never been a more important part of building a business in the food and drink sector - how to you leverage it to make your business a success?