CITMA blog

Comparative advertising can be a useful tool to undercut competitors, but it must be used with care.

As Rugby World Cup reaches an exciting conclusion, the winner on the field will be crowned – but how do brands win off the field and how do trade marks help.

Radical. Unstable. Unpredictable. Electronic currencies, or crypto, have made a big splash – but who is fighting to own the names to some of the best known, like Bitcoin?

What do film classification logos, the ‘Red Tractor’ logo, ‘Parma Ham’ logo and ‘ATOL Protected’ logo all have in common? They are a different type of trade mark that tells you a product meets certain standards.

This week, one of Adidas’s three stripes trade marks was declared invalid by the European General Court – as Chartered Trade Mark Attorney Graeme Murray explains.

Why should charities register their brand and logos as trade marks? We asked Stephanie Crouch and Tom Albertini from intellectual property legal specialists J A Kemp to explain more.

Add value to your business, protect against counterfeiters and ensure it is unquestionably yours to use – there are many reasons why all businesses should register their trade marks as Sarah De’Ath from HGF explains. 

AI is posing unique challenges to tech companies. Claire Hutson from Marks & Clerk shares why a strong portfolio of trade marks is essential for any firms involved with AI.