CITMA blog
Read insight into why trade marks are important to you. Expert analysis provided by our members.
Fashion fakes and TikTok trends: protecting products in an online age
TikTok must now be one of the most popular, fast-growing social media apps globally. Starting off as a platform mostly used to post dance routines and lip-sync videos, it has turned into a highly influential advertising platform.
Shake, shake, shake: Taylor Swift’s masterclass in rebranding
Taylor Swift is not only a singer, songwriter, and GRAMMY Award-winning artist; she's also a storyteller, marketer, branding and rebranding genius.
Reaching for the stars? How merchandising became the film industry’s golden ticket.
In a galaxy far, far, away… in a land also known as Hollywood, George Lucas had a vision: to make a Western called Star Wars which was set in outer-space.
Has Steamboat Willie run out of steam?
As the clock struck midnight and 2023 came to a close, so too did the copyright protection afforded to the earliest version of Mickey Mouse – does that mean anyone can now use and make money from this iconic character?
Adidas vs. Puma: the sibling rivalry and trade mark disputes
The battle between Adidas and Puma goes way beyond the fashion world.
Understanding the exponential rise in counterfeit goods
With an estimated 4.48 billion social media users worldwide, it is unsurprising that counterfeiters have found a way to use social media platforms to promote and create additional lucrative sales channels.
Fashion icons and IP: Examining Christian Dior's impact on the IP landscape
Intellectual property is all about innovation and progress - like a designer who created the ‘New Look’ and moved fashion forwards into a new decade.
Fashion: What's in a name?
Well, quite a lot really.