CITMA blog
Read insight into why trade marks are important to you. Expert analysis provided by our members.
From athlete to brand: on your trade marks, get set, go!
Today's sporting stars are often brands as well as athletes, so what do they need to know about trade marks?
The celebrity effect
Gold mines or own goals? What you need to know about intellectual property in celebrity ownership and endorsements of sports clubs.
Adidas vs Puma
The battle between Adidas and Puma goes beyond the fashion world.
The power of sport for businesses
Businesses thinking about their reputations stand to gain from leveraging sporting connections with care, even if these connections must be made from scratch.
Counterfeit kits and the cost of infringement
Counterfeit sports merchandise causes major problems for brands, consumers and society at large, so what can be done about it?
Football clubs and trade marks
In the world of sport, football clubs are arguably the biggest names around. The likes of Arsenal, Manchester United and Liverpool dominate the back pages and spark debate in every pub in the land.
The real deal
The widespread use of artificial intelligence creates major challenges for protecting a brand or identity, so how can trade marks help?
Sponsorship, licensing and the value of IP in sport
Formula One's commercial ecosystem of licensing, sponsorship, merchandise programmes and content strategies offers a surprisingly broad array of fascinating lessons.