CITMA blog

How should brand owners approach the legal and reputational impacts of taking action to protect their trade marks?

Football players, clubs and governing bodies will go to great lengths to protect their brands – from Cristiano Ronaldo to Dulwich Hamlet, Euro 2020 to the UEFA Nations League, we take a look at what they own and why.

Influencers and celebrities have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks, as Chartered Trade Mark Attorney Laura Morrish explains.

Being a YouTube star can be a lucrative business – we take a look at the brands some of the biggest influencers own to help them monetise their following.

How are trade marks helping beauty brands to demonstrate their sustainability? We explore how they are doing more to show their vegan, cruelty free, fair trade and organic credentials.

How does a creative trade mark strategy help a brand to build a stronger relationship with the consumer?

Owning a registered trade mark is like having another key member of your team – constantly working to bring you success.  

What do Kim Kardashian West’s fashion line Kimono Solutionwear and the Washington Redskins have in common? They are among the increasing number of brands accused of cultural (mis)appropriation.