CITMA blog

How does a creative trade mark strategy help a brand to build a stronger relationship with the consumer?

Owning a registered trade mark is like having another key member of your team – constantly working to bring you success.  

What do Kim Kardashian West’s fashion line Kimono Solutionwear and the Washington Redskins have in common? They are among the increasing number of brands accused of cultural (mis)appropriation.

If you owned an EU trade mark at the end of 2020 you now also own an identical UK one, created automatically and for free – we explore what businesses need to know.

You may be surprised to know that some companies own trade marks for some well-known Christmas phrases, we explore some of the more famous examples.

Learn about the history of Santa and be inspired about Coca-Cola’s bold move to adopt him for its marketing campaign.

Can a Christmas tree be protected as a trade mark? We take a festive look at the intellectual property found in tree shapes.

The fundamentals you need to successfully obtain a trade mark.