CITMA blog
Read insight into why trade marks are important to you. Expert analysis provided by our members.
Trade mark strategies of celebrity chefs
We have an insatiable appetite for celebrity chef’s restaurants, recipes and cookware – we take a look at how, from Jamie to Nadiya, they protect and use their brands.
Protecting your food and drink brand in a new world
Lockdown has forced the hospitality industry to adapt and change overnight.
Packaging trade marks
What packaging cues and looks can you protect with a trade mark? We show you how these help food and drink makers protect their brands.
What features of food and drink can be a trade mark?
Taste and smell are integral to food and drink manufacturers appealing to consumers’ senses – but can they be protected as trade marks?
How to energise your drinks brand
How do Red Bull and Monster use their reputations to energise their IP portfolios? We share the lessons that can help businesses in the drinks sector thrive.
Non-traditional trade marks – bottle shapes
Distinctive bottle shapes and packaging can be protected as a trade mark, this can be valuable to food and drink manufacturers to help them to stand out, we explore the details.
Geographical indications explained
Not just a tasty-sounding combination. Stilton and Cornish pasties cannot be used on just any cheese or pasty product. This is because they’re protected by geographical indications (GIs).
Leverage your brand to build a successful business
Your brand has never been a more important part of building a business in the food and drink sector - how to you leverage it to make your business a success?