CITMA blog
Read insight into why trade marks are important to you. Expert analysis provided by our members.
Stay ahead of competitors: Why trade marks are a smart business move
A strong trade mark protects your brand, sets you apart from competitors, and builds customer trust – here’s how to secure and enforce yours effectively.
Back to brand school: Is your IP ready for a new season?
As pupils across the UK ready themselves for the new school year, discover the steps you can take to prepare your brand for a new season.
Trade marks and festivals: Protecting culture, commerce, and creativity
Festivals in the UK are much more than seasonal gatherings – they are cultural cornerstones, economic drivers, and global attractions.
The day TfL did not mind the gap
What happens when a famous transport slogan collides with a global fashion brand? TfL and Gap clash in a battle over iconic branding rights.
Adidas thought three was a magic number; they were in ‘four’ a shock
Thom Browne and Adidas: two global names in the fashion world who are rarely mentioned in the same conversations, unless you are in the world of IP.
How to achieve eggscellent Easter protection
What better way to get into the mood for overindulging in chocolate eggs and hot cross buns than to consider the many types of intellectual property (IP) and surrounding rights that underpin our Easter Eggstravaganza?
Can a country name be a trade mark?
To what extent can the name of a country, like Sweden, actually be a trade mark which can be registered and protected?
How to secure the IP of your food and drink brand
The food and drink sector is a thriving busy marketplace, to help new entrants to this vibrant space we have put together a start to finish guide on the stages of securing IP for a new product – what you can protect and how.