CITMA blog

Read insight into why trade marks are important to you. Expert analysis provided by our members. 


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How to achieve eggscellent Easter protection

What better way to get into the mood for overindulging in chocolate eggs and hot cross buns than to consider the many types of intellectual property (IP) and surrounding rights that underpin our Easter Eggstravaganza?

17th Apr 2025 | Blog
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Can a country name be a trade mark?

To what extent can the name of a country, like Sweden, actually be a trade mark which can be registered and protected?

27th Mar 2025 | Blog
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How to secure the IP of your food and drink brand

The food and drink sector is a thriving busy marketplace, to help new entrants to this vibrant space we have put together a start to finish guide on the stages of securing IP for a new product – what you can protect and how.

20th Feb 2025 | Blog
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The legal tightrope of brand mimicry by discount supermarkets

Discount supermarkets often sail close to the wind – what do recent trade mark disputes tell us about what is acceptable?

20th Feb 2025 | Blog
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Food and drink brands: How descriptive is too descriptive?

Businesses sometimes look to adopt descriptive or generic terms for their new brand names in order to avoid infringing existing trade mark rights owned by others – however, this isn’t a risk-free approach.

20th Feb 2025 | Blog
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Genericide: The Kryptonite of a successful brand

How Marvel and DC lost their US trade marks for "superhero".

18th Dec 2024 | Blog
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TikTok: Can users buy genuine designer goods?

With fast fashion on its way out, second-hand fashion is making a comeback.

2nd Sep 2024 | Blog
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How athletes use IP to build their individual brands

Sports and branding seem to go hand-in-hand with each other.

1st Aug 2024 | Blog
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