CITMA blog
Read insight into why trade marks are important to you. Expert analysis provided by our members.
How your trade mark adds value to your business
Owning a registered trade mark is like having another key member of your team – constantly working to bring you success.
Cultural (mis)appropriation in trade marks
What do Kim Kardashian West’s fashion line Kimono Solutionwear and the Washington Redskins have in common? They are among the increasing number of brands accused of cultural (mis)appropriation.
What has happened to your EU trade marks?
If you owned an EU trade mark at the end of 2020 you now also own an identical UK one, created automatically and for free – we explore what businesses need to know.
Trade marks at Christmas
You may be surprised to know that some companies own trade marks for some well-known Christmas phrases, we explore some of the more famous examples.
The story of Santa and Coca-Cola
Learn about the history of Santa and be inspired about Coca-Cola’s bold move to adopt him for its marketing campaign.
Oh Christmas tree, oh Christmas IP…
Can a Christmas tree be protected as a trade mark? We take a festive look at the intellectual property found in tree shapes.
What you need to register a trade mark
The fundamentals you need to successfully obtain a trade mark.
Eight reasons to register your trade mark now
We explore the benefits of registering your trade mark early in a digital age.