Read insight into why trade marks are important to you. Expert analysis provided by our members.
In the space of a month, two identical trade marks were filed for the same categories of products and services – is this allowed?
The steps you need to consider when adapting your brand and what you can learn from other brands that have made changes.
How has the corporate world responded to the calls for a more inclusive and diverse society? We dive into the details from a trade mark perspective.
We investigate the innovative changes brands have made to pave the way, and what business owners should consider when promoting their goods or services as ‘environmentally friendly’.
How Unilever successfully stopped someone from registering a similar trade mark in relation to ice cream and similar goods and services.
Why does Unilever use different words to accompany the Heartbrand logo when the standard advice is to use trade marks in a consistent and uniform way?
Unravel the details of the Halloumi v BBQLOUMI battle.
Brands create trust by protecting themselves against competitors.