CITMA blog
Read insight into why trade marks are important to you. Expert analysis provided by our members.
Double trouble
In the space of a month, two identical trade marks were filed for the same categories of products and services – is this allowed?
Brand evolution and anti-racism – trade mark lessons
The steps you need to consider when adapting your brand and what you can learn from other brands that have made changes.
Brand evolution and anti-racism– a trade mark perspective
How has the corporate world responded to the calls for a more inclusive and diverse society? We dive into the details from a trade mark perspective.
Environmental credentials are hotter than ever
We investigate the innovative changes brands have made to pave the way, and what business owners should consider when promoting their goods or services as ‘environmentally friendly’.
The Inside Scoop
How Unilever successfully stopped someone from registering a similar trade mark in relation to ice cream and similar goods and services.
The same but different: how Unilever’s branding lives from the heart
Why does Unilever use different words to accompany the Heartbrand logo when the standard advice is to use trade marks in a consistent and uniform way?
Hallou-cination?
Unravel the details of the Halloumi v BBQLOUMI battle.
What IP is at your summer garden party?
Brands create trust by protecting themselves against competitors.