Read insight into why trade marks are important to you. Expert analysis provided by our members.
Although your name can work as a strong brand identifier, there are also potential problems and obstacles to bear in mind.
“Holidays are coming….holidays are coming…”
Tis the season to be jolly… but not when copyright and trade mark rights come into conflict with Christmas TV ads.
For small businesses, it can be easy to overlook the potential value of intellectual property. We solve some common misconceptions.
How could considering IP at an early stage help you later on?
There is a fine line between inspiration and imitation, which we all too often see crossed.
How does intellectual property work in the fashion industry? An IP expert from Chanel talks us through.
Why do brand owners keep on making the mistake of trying to register trade marks for names with cultural significance? Yoruba is one that millions have a personal connection with.