CITMA blog

Read insight into why trade marks are important to you. Expert analysis provided by our members. 


The dos and don’ts of advertising wars

Comparative advertising can be a useful tool to undercut competitors, but it must be used with care.

16th Nov 2019 | Blog

Protecting the Rugby World Cup brand

As Rugby World Cup reaches an exciting conclusion, the winner on the field will be crowned – but how do brands win off the field and how do trade marks help.

25th Oct 2019 | Blog

The battle for Bitcoin and other cryptocurrency brands

Radical. Unstable. Unpredictable. Electronic currencies, or crypto, have made a big splash – but who is fighting to own the names to some of the best known, like Bitcoin?

20th Aug 2019 | Blog

What is a certification trade mark?

What do film classification logos, the ‘Red Tractor’ logo, ‘Parma Ham’ logo and ‘ATOL Protected’ logo all have in common? They are a different type of trade mark that tells you a product meets certain standards.

8th Jul 2019 | Blog

Adidas loses its stripes

This week, one of Adidas’s three stripes trade marks was declared invalid by the European General Court – as Chartered Trade Mark Attorney Graeme Murray explains.

20th Jun 2019 | Blog

Charities and trade marks

Why should charities register their brand and logos as trade marks? We asked Stephanie Crouch and Tom Albertini from intellectual property legal specialists J A Kemp to explain more.

18th Jun 2019 | Blog

Five reasons to register your trade mark

Add value to your business, protect against counterfeiters and ensure it is unquestionably yours to use – there are many reasons why all businesses should register their trade marks as Sarah De’Ath from HGF explains. 

11th Apr 2019 | Blog

AI trade marks: a unique set of problems

AI is posing unique challenges to tech companies. Claire Hutson from Marks & Clerk shares why a strong portfolio of trade marks is essential for any firms involved with AI. 

20th Mar 2019 | Blog
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