CITMA blog

Read insight into why trade marks are important to you. Expert analysis provided by our members. 


Caterpillars, trade marks and social media

How should brand owners approach the legal and reputational impacts of taking action to protect their trade marks?

20th Jul 2021 | Blog

Trade marks in the football industry

Football players, clubs and governing bodies will go to great lengths to protect their brands – from Cristiano Ronaldo to Dulwich Hamlet, Euro 2020 to the UEFA Nations League, we take a look at what they own and why.

12th Jul 2021 | Blog

What to do if your brand is you

Influencers and celebrities have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks, as Chartered Trade Mark Attorney Laura Morrish explains.

28th Jun 2021 | Blog

YouTube stars and trade marks

Being a YouTube star can be a lucrative business – we take a look at the brands some of the biggest influencers own to help them monetise their following.

10th Jun 2021 | Blog

Demonstrating true sustainable beauty

How are trade marks helping beauty brands to demonstrate their sustainability? We explore how they are doing more to show their vegan, cruelty free, fair trade and organic credentials.

17th May 2021 | Blog

Get creative with your trade marks

How does a creative trade mark strategy help a brand to build a stronger relationship with the consumer?

4th May 2021 | Blog

How your trade mark adds value to your business 

Owning a registered trade mark is like having another key member of your team – constantly working to bring you success.  

8th Mar 2021 | Blog

Cultural (mis)appropriation in trade marks

What do Kim Kardashian West’s fashion line Kimono Solutionwear and the Washington Redskins have in common? They are among the increasing number of brands accused of cultural (mis)appropriation.

22nd Feb 2021 | Blog
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