Samantha is a qualified CITMA Paralegal and member of INTA’s Trademark Administrators’ Committee (Certificate Program Subcommittee) with ten years’ experience in-house and in private practice. Samantha has worked on global trade mark and design portfolios, large and small, gaining in-depth insight into the demands and nuances of IP management, before using this hands-on experience at IPMS provider, WebTMS, to help trade mark administrators and attorneys streamline their workflow and achieve efficiency gains. She was actively involved in WebTMS product development, providing essential insight into what really works for IP professionals and making sure the software delivers it. Samantha now takes all this experience with her to JLR, where she is now working with the team to source and onboard an appropriate IPMS.