Discover how the Digital Markets, Competition and Consumers (DMCC) Act 2024 impacts your practice and how to stay compliant in a rapidly evolving legal landscape.
The introduction of the DMCC radically changes the enforcement regime for consumer protection laws in the UK, granting regulators extensive new powers to tackle misleading advertising and other offences.
Penalties for non-compliance with the Act include fines of up to 10% of a company’s global annual turnover, underlining the significance of this legislation that aims to modernise consumer protection for the digital age.
Join Sean Ibbetson and Sarah Husslein, Senior Associates of Counsel at Bristows LLP, for this one-hour webinar where they will explore the new regulatory landscape and examine key areas of enforcement focus in detail.
This is an essential session for any trade mark attorney involved in compliance with UK consumer protection and advertising law.
Learning outcomes
- Understand the scope and impact of the DMCC Act 2024 and its key changes compared to previous legislation
- Identify the banned advertising practices targeted by the Act, including misleading pricing claims, greenwashing, fake reviews, and subscription traps
- Understand the new regulatory and investigatory powers introduced by the Act and its enforcement regime
Meet your speakers
Sarah Husslein, Bristows LLP
Sarah advises on a range of trade mark matters, both contentious and non-contentious, as well as on the law of passing off. She has substantial experience with worldwide trade mark filing strategies and manages worldwide trade mark clearance search programmes. She advises on trade mark disputes and handles a number of contentious proceedings at the UK IPO and EUIPO. Sarah also gained advocacy experience in trade mark disputes before the French courts and the UKIPO.
Sean Ibbetson, Bristows LLP
Sean also has extensive experience in the operation of enforcement programmes to protect trade marks, copyright and design rights, particularly in the fashion, jewellery and consumer goods sectors. Separately, Sean also advises both brands and publishers on compliance with advertising regulations, related disputes between competitors, and investigations by the UK’s advertising regulator, the ASA and enforcement action taken by the CMA in relation to consumer protection legislation. He has advised a number of high-profile brands on their response to ASA investigations.
Cost
- Member £0 (VAT exempt)
- Standard £35 (VAT exempt)
To note
- Payment online via debit or credit card only; proforma invoices are not available.
- Full terms and conditions apply.
- Closing date: 12pm, Tuesday 7th October 2025