Uncover the advantages that the digital realm brings to the table, making your experience with the Madrid System more streamlined and efficient.

This session promises to equip attendees with valuable knowledge and insights into recent legal updates, replacement procedures, and the recording of changes, with a special focus on early renewal and subsequent designations.

As the WIPO system transitions into a fully digital environment, our speaker will emphasise the crucial need to keep email addresses and WIPO accounts up to date. We will go on to cover the intricacies of replacing marks and how it affects your international registrations.

The session will close with a deep dive into the significance of recording changes. With a specific focus on early renewal and subsequent designations, for effective management.

This webinar supports skill set 8: trade marks – filing and formalities, of the Paralegal competency framework.

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Learning outcomes

  • Gain a comprehensive insight into the functioning of the Madrid International Registration of Marks.
  • Learn how to steer clear of common pitfalls associated with trade mark registration.
  • Discover strategies to make the most of the centralized management aspect of the Madrid System, leveraging online tools for efficient trade mark management.

Meet your speaker

Lucy Headington-Horton, WIPO

Lucy HH WIPO.jpg

Lucy Headington-Horton is a senior legal Officer with the Madrid Legal Division, Brands and Designs Sector at WIPO. She provides legal advice, support and training to members, users and other stakeholders of the Madrid System, and assists IP Offices preparing to accede to the Madrid Protocol.

Prior to joining WIPO in 2016, Lucy was a trade marks lawyer for many years, in private practice and in-house, working in the United Kingdom, Australia and Hong Kong, China. Her experience in private practice centred around advising clients on global trade mark protection strategies, commercial agreements, enforcement and maintenance.


  • Member £0 (VAT exempt) 
  • Non-member £30 (VAT exempt) 

To note:

  • Payment online via debit or credit card only; proforma invoices are not available.
  • Full terms and conditions apply.
  • Closing date: 12pm, Thursday 25th April