Uncover the key priorities brand protection managers now face in lieu of changes brought about by the COVID-19 pandemic.
With the forced switch to online shopping by much of the world due to the COVID-19 pandemic, brand protection managers have never been busier facing threats to brands, products and consumers.
From scam advertising to hidden link groups, Alastair Gray, Tommy Hilfiger's Head of Digital IP Enforcement & Global Strategic Operations, is on hand to dissect how brand protection teams are meeting these challenges.
We will highlight just how brands, enforcement vendors and even competitors are co-operating to tackle these unprecedented issues.
Learning outcomes:
- Learn key insights from an in-house practitioner.
- Uncover how customs data is used to find the most prolific counterfeiters.
This webinar supports skill set 2.8: online monitoring and enforcement of the Advanced Competency Framework.
Meet your speaker:
Alastair Gray is Tommy Hilfiger's Head of Digital IP Enforcement & Global Strategic Operations with more than fifteen years’ experience investigating and countering complex IP infringement and fraud across multiple jurisdictions. Previously working at two corporate investigation firms in London, he moved to Amsterdam to join Tommy Hilfiger at their global head office. He is responsible for all elements of online brand protection across marketplaces, social media and domains and websites as well as brand protection strategy and coordinating online to offline operation. Alastair is also currently assigned as an expert of the EUIPO's Observatory Expert Group on “Cooperation with Intermediaries”.
Programme:
- 12pm: Login available
- 12.30pm: Presentation
- 1.15pm: Q&A
- 1.30pm: End
Cost
- Member £0 (VAT exempt)
- Standard £30 (VAT exempt)
To note
- Payment online via debit or credit card only; proforma invoices are not available.
- Full terms and conditions apply.
- Closing date: 9am, Wednesday 20th October.
