Build your understanding of unfair competition law and what you need to know as an IP professional.

Our speakers will offer you a broad overview on national unfair competition law nuances from a practitioner’s view in France, Germany, and Italy.

They will provide a brief introduction to the unfair competition provisions currently in place, and define the ways in which unfair competition interacts with IP law more generally.

Focusing on France, Germany and Italy, the panel will explore the differences that may be encountered between different European regions.

Using recent cases and developments as case studies, they will explore the current unfair competition landscape in Europe.

They will also delve into:

  • Understanding of provisions and when may arise
  • Benefits and pitfalls of unfair competition
  • Importance of having wider commercial protection alongside IP laws
  • How to avoid putting clients at risk of contravening unfair competition laws

You will leave with a developed appreciation of how this legal area functions, allowing you to better serve your clients.

Learning objectives

  • Understand the concept of unfair competition when this may arise and the interplay of unfair completion and IP law.
  • Both practical and legal differences arising between leading EU markets of France, Germany and Italy and any recent case law

Meet your speakers

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Nathalie Dreyfus, Dreyfus & associés

Nathalie Dreyfus is a French and European Trade Mark Attorney and the founding partner of the law firm Dreyfus.

She has extensive expertise in all issues related to the Internet and new technologies such as phishing, cybersquatting, social media, domain names, and online sales platforms.

Her professional interests include the impact of digital technology with regard to unfair competition.

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Dr Alexander Bayer, Preu Bohlig & Partner

Alexander Bayer advises and represents national and international clients on trademark and other labelling rights, design, copyright, as well as unfair competition law.

The spectrum of his legal services ranges from strategic advice in the preliminary stages of obtaining intellectual property rights to the monitoring and enforcement of these rights.

As a litigator, Alexander Bayer represents clients before all competent civil courts, the German Patent and Trademark Office, the EUIPO and the German Federal Patent Court.

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Peter McAleese, AKRAN Intellectual Property

Peter is a founding partner of AKRAN Intellectual Property in Rome, Italy.

He specializes in non-litigious IP consulting, trade mark prosecution and enforcement.

As EU counsel for several Global Brand Owners, he is involved in all stages of the IP value chain from analysing and advising on prior rights searches (trademarks and designs) to representation in EU Trademark opposition and cancellation proceedings.