Cast your vote: What's the UK's most iconic trade mark?
The Intellectual Property Office (UK IPO) has launched a poll inviting the public to vote for the UK's most iconic trade mark as part of celebrations marking 150 years since the country's first trade mark registration.
The Intellectual Property Office (UK IPO) has launched a poll inviting the public to vote for the UK's most iconic trade mark as part of celebrations marking 150 years since the country's first trade mark registration.
The UK's trade mark registry celebrated this historic milestone on 1st January 2026, exactly 150 years after brewers Bass & Co filed the very first UK trade mark on New Year's Day 1876. Today, more than 2.5 million trade marks are protected in the UK, representing generations of British innovation, creativity and commerce.
The IPO is asking three questions in its poll:
- What do you think is the UK's most iconic trade mark, past or present?
- Why is that particular trade mark special to you?
- What do you think makes an iconic trade mark stand out from the rest?
The poll offers an opportunity to reflect on how trade marks have shaped our cultural landscape and commercial history. From household brands that have stood the test of time to contemporary marks that define modern Britain, trade marks serve as powerful symbols of quality, trust and identity.
CITMA members play a vital role in creating and protecting these iconic marks. Chartered Trade Mark Attorneys advise businesses of all sizes, helping them develop distinctive brands and navigate the complexities of trade mark law. Whether it's a logo that's graced supermarket shelves for decades or a wordmark launching a cutting-edge start-up, Chartered Trade Mark Attorneys ensure these valuable assets receive proper protection.
The 150th anniversary provides a moment to celebrate the evolution of trade mark law and practice. Since that pioneering Bass & Co registration in 1876, the system has adapted to technological change, expanded to cover new types of marks, and responded to the challenges of globalisation and the digital economy.
We encourage you and everyone in the IP community to participate in the UK IPO's poll and share your thoughts on what makes a trade mark truly iconic. Your insights will contribute to this celebration of UK trade mark history and help highlight the enduring importance of distinctive branding in our economy and culture.
Click here to visit the UK IPO website to cast your vote and have your say