Lights, camera, trade marks: Showcasing your expertise in film & TV
We have launched a brand-new content-led campaign, showcasing the vital role of trade marks in the film & TV industries.
Following the success of previous campaigns focused on the fashion and food & drink sectors, this latest initiative explores another brand-rich and highly engaging area – one that combines creativity, innovation and storytelling.
From blockbusters to behind-the-scenes insights
We have created a dedicated hub space on our website to explore the new content, which includes:
- Articles examining blockbuster hits such as Barbie and Harry Potter, and what they reveal about the business of building a brand
- Videos featuring CTMAs discussing their favourite examples of IP across film and TV, as well as their top tips for businesses or creatives
- Practical insights on topics such as product placement, merchandise and licensing strategies, and global franchise protection.
Showcasing the power of IP on screen
The film & TV sector provides a wealth of opportunities to highlight the importance of protecting IP. From memorable character names and logos to iconic merchandise and global franchises, trade marks sit at the heart of the industry.
Through this campaign, we aim to engage medium to large businesses and demonstrate how protecting their IP helps safeguard brand value and creative investment. The campaign also highlights the expertise of Chartered Trade Mark Attorneys (CTMAs) and the value in seeking their support at an early stage.
Building awareness of the value of IP
By spotlighting the film & TV sector, we aim to raise awareness among businesses of how IP protection supports growth and innovation, and why seeking expert advice from a CTMA makes a difference.
Over the coming months, we’ll continue to publish new articles and support the campaign through social media activity.
You can explore the new film & TV hub space here. If you would you like to contribute to the new content, please get in touch: [email protected].