Experienced trade mark and design practitioner, brand strategist and partner with more than 21 years of experience of clearing, protecting and enforcing trade marks and other IP rights.

Tracy has built her practice on providing strategic advice to companies with large global portfolios, utilising her vast experience and understanding of the commercial impact of IPR management to work alongside in-house legal teams both in the UK and overseas. Whilst she works with a broad range of clients, she has particular experience in consumer goods, industrial manufacturing and hospitality industry. Tracy also heads the firm’s Food & Drink Sector group, Brexit Committee and is a champion for the firm’s Start-up group and initiatives.

Tracy's approach always has the client's end goal in mind and she is valued for creative insights in tackling difficult issues.

Experience extends to customs, domain names, social media and other enforcement actions.


  • Anti-counterfeiting
  • Company names
  • Copyright
  • Designs
  • Domain names
  • Geographical indications
  • Licensing
  • Litigation
  • Trade marks