Lara Elder is a senior associate in the trade mark group and handles all aspects of brand protection, enforcement and management. Lara advises on contentious and non-contentious matters, including trade mark clearance, complex oppositions, anti-counterfeiting and enforcement strategies, domain name recovery and disputes. Lara is robust in negotiating commercial settlements and sensitive to the PR issues which can arise, in our age of digital and social media, when enforcing global brands. Lara is a member of the “Cyberspace” committee at MARQUES.