Alice assists clients in devising and establishing their brand protection strategy from initial selection of a trade mark through clearance searches, to filing, prosecution and enforcement. She has worked with a wide variety of clients in different commercial sectors including pharmaceuticals, food and drink, entertainment, retail and scientific and electrical equipment.

The majority of Alice’s work focuses on start-ups and medium sized UK clients in the early stages of protecting their brand but she also deals with large multi-national clients where the focus lies more in enforcement and portfolio management.

Alice seeks to ask the right questions at the right time to understand the commercial goals of her clients and to ensure that strategic decisions in relation to their trade mark portfolio map directly to their future plans.


  • Trade marks