Tanya has experience providing support on brand development, growth and protection with a client focus. Tanya's interest in Intellectual Property was sparked while working during the school holidays at a multi-national FMCG company. Following completion of her Masters Degree, she joined an IP Specialist Firm as a trainee before moving in-house to another multi-national FMCG company.
After initially focusing on the Middle East, Turkey, Africa and Indian Sub-Continent region, Tanya was promoted to a global role focusing on several of the company's billion dollar Petcare brands. Her responsibilities included the day-to-day management of the trade mark, design, copyright and domain name clearance, registration and enforcement activities along with providing advice on the related trade dress, digital, and social media matters.
Tanya has experience of providing support and advice with regard to brand development, growth and protection as it relates to clearance, prosecution and enforcement strategies.