Discover where domain names fit into an IP portfolio, gain practical guidance for implementing an effective domain name protection strategy, and learn what new gTLDs will mean for brands in digital channels.
In a digital-first world, protecting and optimising a brand’s online estate is vital to business success. In this one-hour webinar, Haydn Simpson explains the relationship between trade marks and domain names, explores why domain names are an essential part of an IP portfolio, and underlines the importance of brand protection and security.
He’ll provide a practical guide to registering and protecting a domain name portfolio, alongside advice for implementing a domain name strategy that optimises online business.
In spring 2026, ICANN, the governing body of the domain industry, will open an application window for new generic top-level domains (gTLDs). In the final part of the session, Haydn will explore the opportunity this offers for rights-holders to strengthen customer trust and brand protection through dotBrands.
Learning outcomes
- Understand what domain names are and where they fit into a rights-holder’s IP portfolio.
- Gain a practical understanding of the domain name ecosystem.
- Appreciate the roles of registration, renewal, protection, and security in protecting a domain name portfolio.
- Recognise the significance and opportunity associated with the second round of new TLDs.
Meet your speaker
Haydn Simpson, Head of dotBrands, Abion
Haydn has more than 20 years of experience in the Domain Name and Online Brand Protection industries. He specialises in working with all sizes of organisations to help them to understand, register and protect their Intellectual Property in the digital channel.
He has worked with brands, governments, and NGOs on a global basis, shaping strategies and helping them to do better business online.
Cost
- Member £0 (VAT exempt)
- Standard £35 (VAT exempt)
To note
- Payment online via debit or credit card only; proforma invoices are not available.
- Full terms and conditions apply.
- Closing date: 12pm, Tuesday 14th October 2025