How should you be advising clients seeking brand collaborations and what are the risks and rewards?

Greggs x Primark. Beyoncé x Balmain. Christian Cowan x Teletubbies. Brand collaborations are an increasingly popular form of promotion, but there is no one size fits all approach.

There are risks and well as rewards from collaborations, so selecting the right partners, getting the agreements right and considering all the risks are vital components to a successful collaboration, and things clients will be seeking your advice on.

Hannah Batten has significant experience in this area and will help you to package the advice you give to your clients when it comes to collabs.

The webinar supports skill set 3: Commercial legal skills of the Advanced Competency Framework.

What we’ll cover:

  • What do we mean by a 'brand collaboration'?
  • Five forms of brand collaborations
  • Key issues for brand collaborations
  • Considerations for collaborations in specific industries:
    • Fashion
    • Food and drink
    • Media and gaming
  • Managing the risks

Learning outcomes

  • An understanding of the process involved in creating a collaboration
  • Drafting the relevant agreement(s)
  • Be able to advise on the potential risks and how best to mitigate them
  • Identify the benefits of collaborations

Meet your speaker

Hannah Batten, Foot Anstey LLP


Hannah supports clients with a wide range of non-contentious IP matters, specialising in IP-related agreements such as licensing and collaborations.

She also provides strategic advice on the ownership, protection and management of IP rights (including intra-group IP reorganisations), and drafts and negotiates all forms of arrangements relating to the exploitation of trade marks and other IP rights (including merchandising, sponsorship and franchising agreements).

She has significant experience of supporting clients on complex IP issues arising within M&A transactions and joint venture arrangements.

Hannah acts for clients in the retail, charities, private equity and energy sectors.


  • Member £0 (VAT exempt) 
  • Standard £30 (VAT exempt)

To note

  • Payment online via debit or credit card only; proforma invoices are not available.
  • Full terms and conditions apply.
  • Closing date: 12pm, Tuesday 16th July 2024.