Trade mark strategy is evolving. Recent decisions and procedural reforms have reshaped the tactical options available - creating new opportunities for those who understand how to use them.
This year's CITMA roadshow with 3PB Barristers decodes what matters. Whilst others catch up on case summaries, you'll gain the strategic insights that translate landmark decisions into winning arguments and cost-effective client solutions.
Through expert panel discussions, we'll analyse the implications of recent decisions, explore updated UK IPO procedures, and examine the tactical deployment of infringement remedies - from strike out and summary judgement to strategic use of the IPEC Small Claims Track.
You'll see how leading practitioners are applying Thom Browne to mark descriptions, when interim relief delivers maximum leverage, and how to handle the increasingly complex multi-mark disputes that define modern practice.
From evidence challenges to interim relief, small claims to High Court actions; gain comprehensive coverage of what's changed and what it means for your practice.
Learning outcomes
- UKIPO procedural updates and early-stage tactics for challenging evidence effectively
- Strategic deployment of strike out, summary judgment, and interim injunctions for maximum client impact
- Cost-effective routes through IPEC Small Claims Track and when to use them
- Key takeaways from Dryrobe, Babek, Thom Browne, and Notting Hill Shopping Bag decisions
- Practical tips for handling multi-mark cases, extensions, confidentiality applications, and rectifications
This lecture supports skill set 1.1 objections and 1.2 adversarial proceedings of the Advanced Competency Framework.
Programme
5pm - Registration
5.30pm - Lecture
6.30pm - Drinks reception
7.30pm - Close
This lecture also takes place in:
Wednesday 15th April - Birmingham
Meet your speakers
Victoria Jones, 3PB
Victoria Jones is an experienced Intellectual Property specialist who is particularly well-known for her expertise in trade mark and passing off matters and who is listed as one of the most instructed counsel before the UKIPO and in the last year has been involved in several interesting cases including disputes relating to certification marks, oppositions involving interesting challenges based on bad faith, claims involving section 46(1)(d) and applications for rectification of the Register.
Victoria is regularly instructed by world-famous brands who are looking for expert advice in relation to their trade mark portfolios and for representation in cases which involve niche, discreet and sometimes novel areas of trade mark law. She also acts for small and medium sized enterprises and as well as the UKIPO, she regularly acts for clients on appeals to the Appointed Person and in cases IPEC/Chancery Division.
Victoria is known for her commercial approach and for giving clear and practical advice and having an eye for detail in her cases. For over 12 years, she has been consistently ranked as a Leading Junior in both the Legal 500 and Chambers and Partners.
Nicole Bollard, 3PB
Nicole is an experienced IP barrister who practices in all areas of soft and hard IP. She is regularly instructed in relation to High Court, IPEC and UKIPO matters. Her recent work includes acting for the Defendants in Lish v The Northern Block and another [2025] EWHC 2172 (Ch), both at the first instance strike out/ summary judgment application and on appeal to the Court of Appeal. Nicole’s IP practice is complimented by her extensive experience in commercial litigation and she is recognised for her ability to give clear and strategic advice. In 2025 Nicole was nominated for Legal 500 IP Junior of the Year.
Faizul Azman, 3PB
Faizul Azman is an experienced barrister specialising in intellectual property law. Based at 3PB’s London office, he regularly advises brand owners on infringement and enforcement strategy and appears frequently before the IPEC, including in matters involving well-known names in the sports, broadcasting, fashion, and food and drinks sectors. Prior to the Bar, Faizul served in the British Army and held senior roles in the UK Civil Service, including the Home Office and the UK Intellectual Property Office, where he worked on contentious policy, international IP matters, copyright exceptions and represented the UK at the World Intellectual Property Organisation. He is ranked as a Rising Star and Leading Junior in Legal 500 and Chambers and Partners.
Mark Wilden, 3PB
Mark came to 3PB in 2022 after training at 8 New Square, and has developed a practice in soft IP and Media and Entertainment.
In 2025 he acted in the Court of Appeal, High Court (Chancery and Kings Bench Divisions), IPEC, the UKIPO, the County Court and the CAT. He also offers monthly pro bono advice clinics for BIPC Bristol and has spoken about musicians’ rights issues, including for BBC radio.
Before coming to the bar Mark was a certified project manager and a trained audio recording engineer and producer. He performed and recorded extensively with live bands between 2002 and 2016, worked in house at Oxford University Press between 2008 and 2014, and is a composer / performing member of PRS For Music and PPL respectively. These experiences of the workings of the creative industries inform Mark’s approach to case strategy, including in cases involving large media organisations, litigants in person and organisations in between.
Cost
- Member £0 (VAT exempt)
- Standard £45 (VAT exempt)
To note
- Payment online via debit or credit card only; proforma invoices are not available.
- Full terms and conditions apply.
- Closing date: 5pm, Wednesday 26th February
