Understand the intricacies of registering unusual trade marks in the EU and investigate whether there are more types of trade marks that could be introduced in the future.
In this session, we take a look at where the EU, Germany and Sweden currently stand on registering unusual or unconventional forms of trade marks, including position marks, olfactory marks, and multimedia marks.
We will explore how these marks are treated across the different jurisdictions and consider the ways in which we might see the field evolve in the future.
Six years on from the requirement to have a “graphic representation” of an EUTM application changing to requiring only a “clear and precise” representation, we look at where we stand today and what the future holds.
The session will investigate the biggest questions around these marks, including:
- Are they easy to obtain, or do they face additional obstacles before being registered?
- What scope of protection do they grant?
- What possibilities for currently unexplored trade mark forms may still lie ahead.
This webinar supports skill set 1: IP Prosecution and validity of the Advanced Competency Framework.
Learning outcomes
You will leave with a new understanding of:
- Current standings of the EU, Germany and Sweden on unusual trade marks
- How we might see this field evolve in the future
- The hurdles and obstacles that may be encountered during the registration process
Meet your speakers
Per Liddman, Setterwalls
With a 20-year career in IP, Per leads Setterwalls’ life sciences team, which includes responsibility for trade marks.
He is particularly focused on supporting technology-intensive companies in disputes that incorporate multiple jurisdictions.
Per is a member of the Swedish Bar Association.
Dr. Fabian Klein, Pinsent Masons
Fabian has worked at Pinsent Masons, where he is a legal director, since 2022.
Among his particular areas of interest are life sciences and aerospace/ defence.
He is based out of their Frankfurt office, where he specialises in strategic portfolio management, focusing on both contentious and non-contentious proceedings.
