How will China’s new trade mark law impact your trade mark strategy and practice in China?
Join our upcoming webinar to hear three China IP experts talk through the newly revised trade mark law in China, due to come into force from 1st January 2027.
Our speakers will discuss the core changes to the law, covering:
- Addition of motion marks
- Cross-class protection of unregistered well-known trade marks
- Changing standard to identify malicious hoarding
- New administrative fines for malicious application
- Optimisation of rights confirmation procedures
- Penalties for "misleading use”
- New fines for unauthorised changes to registration details
- Introduction of revocation by right of office on non-use or generic name
- Adjustment to the sequence of calculation methods for infringement damages
- Refinement of identifying malicious litigation
The amendments include substantial procedural changes and implications for brand owners. You’ll leave this session better equipped to advise your clients, with guidance on tailoring strategies and identifying common pitfalls under the new regime.
Learning outcomes:
- Learn the key changes in China’s trade mark law and the rationale behind them.
- Gain key advice and practical tips on revising and tailoring your trade mark strategies in China.
- Discover insights on aligning your global brand protection with China’s updated law.
Meet your speakers
Christopher Shen, NTD IP Attorneys
Christopher Shen joined NTD after graduating from Renmin University of China in 1998 and started his profession in intellectual property. Afterwards, Mr. Shen received advanced education in the United States and earned a LL.M. degree in Intellectual Property Law from the George Washington University Law School. Mr. Shen has been qualified to practice law in both China and New York State since 2000 and 2005 respectively.
Mr. Shen concentrates his practice in IP strategy counselling, foreign-related IP litigation and administrative enforcement. Mr. Shen has 30 years of experience in representing many famous domestic and foreign companies in lawsuits and arbitrations with respect to patent, trade mark, copyright and unfair competition disputes. Mr. Shen also has been invited to attend International IP Symposiums many times to deliver speeches in respect of China IP Protection and has been establishing extensive connections with foreign IP attorneys.
Lena Shen, Dakun IP Law Firm
Lena Shen is a Chinese‑qualified lawyer and trade mark attorney. She embarked on her intellectual property practice in 2000, specialising in trade mark prosecution and IP enforcement across China.
Lena serves as Senior Partner at Dakun IP Law Firm, a full‑service intellectual property practice based in China. Prior to joining Dakun, she was a partner at another top‑ten Chinese IP firm, where she headed its trade mark department.
Thanks to her extensive experience and consistent reliability, Lena is highly respected and trusted by clients and peers alike. She has been listed in the WTR 1000 World’s Leading Trademark Professionals from 2019 to 2026, and is a recipient of the Gold Medal Trademark Attorney title conferred by the China Trademark Association (CTA).
Amy Min, Beijing Sanyou Intellectual Property Agency
Having previously worked in both international law firms and local law firms in Beijing, Amy Min is proficient in many types of trade mark prosecution work, including oppositions, invalidations, cancellations and other trade mark related issues, with a particular focus on trade mark portfolio management. Some of the cases handled by Amy Min were selected as typical trade mark cases by Beijing Trademark Association and other IP organisations.
