Strategic objectives

It is our vision is to be recognised as one of the world’s leading organisations for the development, promotion and protection of the trade mark legal profession.

We aim to be valued by our members and seen as an important source of professional knowledge in the field of intellectual property law, with a focus on trade marks and designs.

Our governing Council sets the strategic direction and objectives. 

We are currently working to three key strategic objectives:

1. Passionately represent and promote the interests of the membership and the wider profession.
2. Equip, support and develop our membership to be competitive and successful both nationally and internationally.
3. Encourage and facilitate engagement in our work to enhance the profession and the organisation, inspiring a positive, healthy and inclusive culture.